ZITF 2022: Primed solution for driven discussion platform

Albert Chavhunduka

Zimbabwe International Trade Fair (ZITF) Chairman Busisa Moyo says this year’s International Business Conference currently underway in Bulawayo is especially dedicated to be a solution-driven discussion platform for the country’s movers and shakers.

ZITF 2022, kicked off yesterday with a total of 514 direct exhibitors among which 71 were first time exhibitors and is running under the theme, “Rethink, Reimagine, Reinvent value chains for Economic Development”.

Moyo said this year’s business conference will bring together stakeholders from different backgrounds and business experts as well as consumers.

“The International Business Conference has been curated as a valuable add-on to the International Trade showcase leveraging on the presence of policy makers, development partners, business leaders and consumers contributing to the positive market perception of the ZITF as a definite meeting place for the country’s movers and shakers and sort of double-style regional equivalent if you will,” said Moyo.

“This year’s conference is specially primed to be a solution driven discussion platform for steering the next normal thinking as well as focus on inclusive structural transformation required for supply chain expansion and optimisation in line with the theme ‘Rethink, Reimagine, Reinvent value chains for Economic Development’.

“Colleagues, the theme was conceived in an attempt to recognise the existence of our resources endowment in Zimbabwe, national level competences, historical framework for delivering complex products leveraging opportunities to stimulate inclusive economic growth since most value chains start with primary production in agriculture and mining,” he said.

Three important panel sessions will be held today in Bulawayo on structural transformation of value chains, inclusive value chain development through financing and development and reimagining value chain opportunities and challenges.

A total of 14 nations are expected to participate at this year’s ZITF business conference from countries which include Japan, Indonesia, Britain, Belarus, Angola, Botswana, South Africa and Namibia.

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